Brightly appoints new General Manager and country leader for Australia

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Blake Gordon will lead the company’s next growth phase for the APAC region

MELBOURNE. – Oct 9, 2023 – Brightly, a Siemens company and the global leader in enterprise asset management solutions, announced the appointment of Blake Gordon as General Manager for Australia, commencing October 2023.

The announcement follows the one-year anniversary of Brightly’s integration with global infrastructure technology giant Siemens.

Gordon has worked with Siemens in Australia for 15 years in various roles spanning sales, marketing, and leadership. His most recent role was the General Manager of the Motion Control and Customer Services business units within Digital Industries, which deliver automation and drive solutions. There, he specifically worked with customers in the resources, water, energy, ports, and general manufacturing industries.

Speaking on the appointment, SVP of International Operations, Steve Wilkens said, “Blake is uniquely positioned to lead Brightly in Australia given his experience within the local market and throughout his time at Siemens. He is a natural fit to lead as we continue our growth strategy collaborating with key sectors such as industry, infrastructure, transport, and healthcare.

Blake brings with him a profound comprehension of the Australian market and the evolving client demands for sustainability. His dedication to enhancing Australia's global competitiveness, our commitment to supporting clients on their sustainability journeys, and harnessing technology for performance enhancement in these domains are invaluable assets. We are delighted to welcome to Blake as he assumes the role of country lead for Australia.”

“I am pleased to be part of this exciting chapter for the company as we continue to expand and deliver for our clients in Australia. Brightly is incredibly well positioned for strong, strategic growth in the market as we look to the future, its commitment to keeping the world’s assets running sustainably is critical given the current environment. I look forward to supporting our clients in creating smarter assets and sustainable communities,” said Gordon.

With over 20 years' experience in providing specialist asset management software and services across all levels of government, water, facilities, ports, hospitals, education, and aged care, Brightly is a leader in providing strategic asset management solutions.

The company was recognized as “a Leader” in the Verdantix Green Quadrant®: Asset Investment Planning Software 2023 report. In the report, Brightly is acknowledged for delivering advanced, all-around AIP software capabilities. The report also acknowledges Brightly’s momentum in financial resources, organizational resources, vision and commercial strategy, and partnerships.