Brightly is software for smarter assets

After more than two decades, Dude Solutions changed its name to Brightly in March 2022. The acquisitions of Assetic and Confirm in 2020 took the company global, and Energy Profiles Ltd. and Facility Health Inc. were added to the company in 2021. Brightly was acquired by Siemens in August 2022.

Our industry and our clients are changing fast. Technology is evolving rapidly. Regulatory compliance is getting more challenging. The health of global infrastructure is high on agendas. Real-time asset data is necessary to survive in today's world. Sustainable assets are becoming an even more essential part of how our world works. The world around us is evolving in ways many of us could have never imagined.

With this change, our clients are expected to be smarter, faster, more connected, more predictive. They are being held more accountable for how, when and where to invest their time and money - all with an eye to the short- and long-term. We see this change. We feel this change. We are living this change.

And so, as we expand our vision and solutions to help our clients navigate through this change, we knew we needed a brand as BRIGHT as the future we see in front of all of us. This brand - and our new name - will carry us into the future as it represents more of who we are as the global leader in intelligent asset management solutions.