SupplyChainBrain: The World At Your Doorstep: The Logistics of the World Cup
Brightly's Nigel Hughes shares insights in Supply Chain Brain's World Cup feature, highlighting how cities prepare infrastructure and public services for the world's largest sporting events.
The 2026 World Cup is expected to bring five million fans and $40 billion in revenue across the United States, Canada and Mexico. But behind the excitement of 104 matches in 16 host cities lies years of logistical preparation that most fans will never see. From transportation networks to public facilities, these events put infrastructure under extraordinary pressure throughout entire communities.
It's often underestimated when the world comes to your doorstep," says Nigel Hughes, SVP and Head of Product at Brightly Software, a Siemens company. With hundreds of thousands of visitors flooding into host cities, even basic services face extraordinary challenges when demand suddenly surges, underscoring the importance of meticulous planning to ensure cities can handle major events.
